X as a marketing platform
Choosing a username and picture
Writing a compelling bio
Customizing the header and theme colors
Understanding your target audience
Developing a content strategy
Using visuals and multimedia
Writing captivating tweets
Using hashtags and mentions
Identifying and engaging with influencers
Promoting your account on other platforms
Running X ads
Participating in X chats
Tracking metrics and analytics
Using analytics tools
Evaluating the success of your X strategy
Making data-driven improvements
Scheduling and automating tweets
Monitoring mentions and responding to customers
Handling negative feedback and crisis management
Staying active and consistent
Justin Welsh
Dakota Robertson
Dickie Bush
Daniel Vassallo
X account management SOPs
