Definition and importance of copywriting
Different types of copywriting
The role of a copywriter
Key skills required for copywriting
Understanding the target audience for copywriting
The AIDA model (Attention, Interest, Desire, Action)
Using persuasive language and emotional appeal
Crafting compelling headlines
The power of storytelling in copywriting
Call to action techniques
Landing page copywriting
Email marketing copywriting
SEO copywriting basics
Copywriting for websites and e-commerce
Copywriting for X
Understanding copy metrics and analytics
A/B testing for copy optimization
Iterating and refining copy based on performance
David Ogilvy
Eugene Schwartz
Gary Halbert
Joseph Sugarman
Claude Hopkins
Eddie Shleyner
Harry Dry
Katelyn Bourgoin
Blake Emal
Nicolas Cole
