Basics of Service Markets: Consumers and Products

Master the fundamentals of service markets, focusing on consumer behavior and product strategies in digital advertising.

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What You'll Learn

Understand the dynamics of service markets
Analyze consumer behavior patterns
Identify effective product strategies
Develop marketing strategies for digital platforms
Evaluate market trends and their impact on services

Course Content

9 topics

Understanding Service Markets
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Consumer Behavior in Service Markets
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Types of Service Products
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Requirements

• Basic understanding of marketing principles
• Familiarity with digital advertising concepts
• Access to a computer with internet
• Willingness to engage in discussions
• Desire to learn about consumer behavior

Target Audience

Marketing professionals, business owners, students in marketing, digital advertisers, and anyone interested in service markets.

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