An Introduction to Programmatic Advertising (2025)

Unlock the power of programmatic advertising to enhance your digital marketing strategy and drive measurable results.

loading

A new way to learn

Combine the power of AI with expert-curated content for a personalized learning experience

Curated content

Selected resources from platforms like YouTube, the best posts, and more

AI-Powered

Personalized content using advanced AI to adapt to your learning style and pace

Interactive notes

Take notes, highlight key concepts, and create your own study materials

Visual learning

Watch video tutorials and visualize concepts through interactive diagrams

What You'll Learn

Understand the fundamentals of programmatic advertising
Learn how to set up and manage programmatic campaigns
Explore audience targeting techniques and strategies
Analyze campaign performance using data analytics
Gain insights into the future trends of programmatic advertising.

Course Content

11 topics

Understanding Programmatic Advertising
Preview
The Digital Advertising Ecosystem
Preview
Types of Programmatic Advertising
Preview

Requirements

• Basic understanding of digital marketing concepts
• Familiarity with online advertising terminology
• Access to a computer with internet connection
• Willingness to engage in hands-on projects
• Desire to learn about data analytics in marketing

Target Audience

Digital marketers, advertising professionals, business owners, marketing students, and anyone interested in programmatic advertising.

More in Digital Marketing

Basic to Advance Knowledge of SEO

13 topics3.3h
SEO

Advanced keyword research for SEO

8 topics2.0h
Keyword Research

Advanced Amazon KDP: SEO Keyword Research to Rank Number ONE

12 topics3.0h
SEO