Advanced Marketing Analytics with Google Analytics 4

Unlock the power of Google Analytics 4 to drive data-driven marketing decisions and enhance your business strategies.

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A new way to learn

Combine the power of AI with expert-curated content for a personalized learning experience

Curated content

Selected resources from platforms like YouTube, the best posts, and more

AI-Powered

Personalized content using advanced AI to adapt to your learning style and pace

Interactive notes

Take notes, highlight key concepts, and create your own study materials

Visual learning

Watch video tutorials and visualize concepts through interactive diagrams

What You'll Learn

How to set up and configure Google Analytics 4
Techniques for tracking user interactions and events
Creating and customizing reports in GA4
Advanced data analysis methods and tools
Strategies for leveraging insights to improve marketing performance

Course Content

12 topics

Understanding Google Analytics 4
Preview
Setting Up Google Analytics 4
Preview

Requirements

• Basic understanding of digital marketing
• Familiarity with Google Analytics (Universal)
• Access to a Google Analytics 4 account
• Basic knowledge of data analysis concepts
• Willingness to engage in hands-on exercises

Target Audience

Marketing professionals, data analysts, business owners, digital marketers, and anyone interested in mastering GA4.

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