Advanced B2B Marketing Lead Generation Business Development

Unlock the secrets to effective B2B lead generation and business development with this advanced marketing course.

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A new way to learn

Combine the power of AI with expert-curated content for a personalized learning experience

Curated content

Selected resources from platforms like YouTube, the best posts, and more

AI-Powered

Personalized content using advanced AI to adapt to your learning style and pace

Interactive notes

Take notes, highlight key concepts, and create your own study materials

Visual learning

Watch video tutorials and visualize concepts through interactive diagrams

What You'll Learn

Develop a comprehensive B2B marketing plan
Identify and target ideal customer profiles
Utilize data analytics for lead generation
Implement effective content marketing strategies
Measure and optimize lead generation efforts

Course Content

13 topics

Understanding B2B vs B2C Marketing
Preview
The Importance of Lead Generation
Preview
Customer Relationship Management (CRM) Systems
Preview
The Buyer’s Journey
Preview

Requirements

• Basic understanding of marketing principles
• Familiarity with digital marketing tools
• Experience in B2B sales or marketing
• Access to a computer with internet
• Willingness to engage in practical exercises

Target Audience

Marketing professionals, business development managers, entrepreneurs, and anyone interested in enhancing their B2B marketing skills.

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