B2B Marketing: Customer Journeys and Go-to-Market Strategy

Unlock the secrets of B2B marketing with effective customer journey mapping and go-to-market strategies for success.

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What You'll Learn

How to map customer journeys effectively
Techniques for identifying customer touchpoints
Strategies for creating customer personas
Methods for developing go-to-market strategies
Best practices for measuring marketing effectiveness

Course Content

9 topics

Understanding B2B Marketing Dynamics
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Customer Journey Mapping in B2B
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Key Concepts in Go-to-Market Strategy
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Requirements

• Basic understanding of marketing principles
• Familiarity with B2B sales processes
• Access to customer data and analytics tools
• Willingness to engage in practical exercises
• Desire to improve marketing strategies

Target Audience

Marketing professionals, B2B sales teams, business strategists, entrepreneurs, and anyone interested in enhancing their marketing skills.

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