Account Based Marketing (ABM) Master Class

Unlock the power of ABM to drive targeted marketing strategies and boost ROI in this comprehensive master class.

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A new way to learn

Combine the power of AI with expert-curated content for a personalized learning experience

Curated content

Selected resources from platforms like YouTube, the best posts, and more

AI-Powered

Personalized content using advanced AI to adapt to your learning style and pace

Interactive notes

Take notes, highlight key concepts, and create your own study materials

Visual learning

Watch video tutorials and visualize concepts through interactive diagrams

What You'll Learn

Define Account-Based Marketing and its benefits
Identify and prioritize target accounts
Develop personalized marketing strategies
Utilize data analytics for ABM success
Measure and optimize ABM campaigns effectively

Course Content

9 topics

Introduction to Account Based Marketing
Preview
Historical Context of ABM
Preview
Core Principles of ABM
Preview

Requirements

• Basic understanding of marketing principles
• Familiarity with digital marketing tools
• Experience in B2B marketing
• Access to a computer with internet
• Willingness to engage in practical exercises

Target Audience

Marketing professionals, B2B marketers, sales teams, business owners, and anyone interested in advanced marketing strategies.

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