Advertising Creativity & Consumer Behaviour

Unlock the secrets of effective advertising strategies and understand consumer behavior to boost your marketing success.

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Combine the power of AI with expert-curated content for a personalized learning experience

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Selected resources from platforms like YouTube, the best posts, and more

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Personalized content using advanced AI to adapt to your learning style and pace

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Take notes, highlight key concepts, and create your own study materials

Visual learning

Watch video tutorials and visualize concepts through interactive diagrams

What You'll Learn

Understand the fundamentals of advertising creativity
Analyze consumer behavior and decision-making processes
Develop effective advertising strategies
Create compelling ad campaigns that resonate with audiences
Evaluate the impact of digital advertising on consumer engagement

Course Content

9 topics

Understanding Creativity in Advertising
Preview
The Psychology of Consumer Behaviour
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The Role of Branding in Advertising
Preview

Requirements

• Basic understanding of marketing principles
• Familiarity with digital advertising platforms
• Access to a computer with internet
• Willingness to engage in group discussions
• Desire to learn about consumer psychology

Target Audience

Marketing professionals, business owners, students, and anyone interested in advertising and consumer behavior.

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