Baidu Marketing: Basic Knowledge

Master Baidu marketing strategies to enhance your digital presence and drive results in the Chinese market.

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Combine the power of AI with expert-curated content for a personalized learning experience

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Selected resources from platforms like YouTube, the best posts, and more

AI-Powered

Personalized content using advanced AI to adapt to your learning style and pace

Interactive notes

Take notes, highlight key concepts, and create your own study materials

Visual learning

Watch video tutorials and visualize concepts through interactive diagrams

What You'll Learn

How to set up and manage a Baidu account
Techniques for effective keyword research
Strategies for creating engaging ad content
Methods to analyze and optimize campaign performance
Insights into consumer behavior in China

Course Content

8 topics

Understanding Baidu as a Platform
Preview
Baidu Marketing Ecosystem
Preview

Requirements

• Basic understanding of digital marketing
• Familiarity with online advertising concepts
• Access to a computer with internet
• Willingness to learn about the Chinese market
• Basic knowledge of SEO principles

Target Audience

Digital marketers, business owners, and entrepreneurs aiming to enter the Chinese market.

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