B2B Marketing: Pricing Management for Revenue/Margin Growth

Master B2B pricing techniques to boost revenue and margins effectively. Unlock the secrets to strategic pricing management.

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What You'll Learn

Develop effective pricing strategies
Analyze market trends for pricing decisions
Implement value-based pricing techniques
Utilize competitive analysis for pricing
Enhance revenue and margin growth through pricing

Course Content

13 topics

Introduction to B2B Pricing Strategies
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Understanding Value Perception
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Cost Structures and Pricing
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Requirements

• Basic understanding of marketing principles
• Familiarity with B2B sales processes
• Access to pricing data and analytics tools
• Willingness to engage in case studies
• Desire to improve revenue management skills

Target Audience

Marketing professionals, B2B sales teams, pricing analysts, business strategists, and entrepreneurs.

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