B2B Marketing: Customer Segmentation Strategies And Models

Master customer segmentation strategies for B2B marketing to enhance targeting and boost sales effectiveness.

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What You'll Learn

Identify key customer segments in B2B markets
Utilize data analytics for effective segmentation
Create detailed buyer personas for targeted marketing
Implement segmentation strategies to boost sales
Evaluate the effectiveness of segmentation efforts

Course Content

13 topics

Introduction to B2B Marketing
Preview
Importance of Customer Segmentation
Preview
Types of Customer Segmentation
Preview

Requirements

• Basic understanding of marketing principles
• Familiarity with B2B sales processes
• Access to data analytics tools
• Willingness to engage in practical exercises
• Desire to improve marketing effectiveness

Target Audience

Marketing professionals, B2B sales teams, business owners, product managers, and data analysts.

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